Experience quality and flavor in every Super Crisp snack

From Pakistan’s first snack food pioneers to a trusted name across South Asia and the Middle East, we bring joy, flavor, and quality to every bite.

Cheering Your Good Food

Potato Chips

Nimko Mix and Nuts

Extrusion

Pellet ​

About Us

A legacy of quality and flavour

In 1982, we revolutionized the snack food industry in Pakistan, setting a new benchmark for quality and taste. After four years of relentless dedication, we proudly introduced Super Crisp, delivering premium-grade crisps and snacks that quickly became a household favorite. From the very first day of its launch, Super Crisp shattered sales records and won the hearts of consumers nationwide.

Our commitment to excellence and innovation propelled Super Crisp beyond Pakistan’s borders, earning us widespread acclaim across South Asia and the Middle East. By staying true to our core values, we have not only set industry standards but also created an enduring brand synonymous with quality, flavor, and trust.

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History & Milestones

From humble beginnings to snacking greatness

In 1982, Tripple-EM was founded with a vision to revolutionize Pakistan’s snack food industry. After four years of relentless dedication, we proudly launched Super Crisp in 1986, a brand that quickly became a household favorite and broke sales records across the nation. During the 1990s, we expanded our distribution network, ensuring Super Crisp reached even the most remote areas of Pakistan. In the early 2000s, we embraced cutting-edge manufacturing technologies from the U.S., Japan, and Europe, setting new standards for quality. By 2005, we expanded beyond Pakistan’s borders, gaining widespread acclaim in South Asia and the Middle East.

In 2010, under the leadership of M.S. Malik, and alongside his son, M. A. Malik, we diversified our product line to meet evolving consumer preferences, introducing a wider range of crisps and snacks. By 2020, we strengthened our commitment to sustainability by adopting eco-friendly practices in production and packaging. Today, Tripple-Em continues to innovate, expand, and uphold its legacy of quality and trust, setting new benchmarks in the snack food industry.

Available on Marketplace & Through Distributors.

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